Tigre Blanc Alambic Edition
Details
- Brand creation
- Art direction
- Design
- Brand identity
- Photography
Awards
- Pentawards 2019, Luxury category.
Bronze award - The Spirits Business, 2019: The Spirits Design Master.
Silver medal
Date
- 2019
Soon after the release of a new brand identity, the vodka brand Tigre Blanc introduces Tigre Blanc
Alambic Edition in collaboration with worldwide gastronomy icon Philippe Conticini.
The copper still, meaning alambic in French, gives inspiration for this edition’s name and design.
The French manufacturer innovates a complex technique, blending the metal coating and sandblast
glass in a delicate colour gradient, resulting in a design that echoes Alambic and reveals the
transparency of the spirit.
The deconstructed word Alambic is inspired by the Bauhaus artistic movement where aesthetic freedom
was imposed behind geometric abstraction, rationalism and functionalism. The embossed and hot
coppered ovoid label along with the protective seal reminisce pastry creations through their colours
and textures.
Enveloping the label all around, the characteristics of the product give the spotlight to the name
Alambic. The logo and the French flag act as an extension of the label. The Masterchef’s signature
on the back label with the emblem, completes the fusion of two worlds into a new single identity.